The loudest resounding theme from two decades of change management best practices research is that executives and leaders play a pivotal role in change. Active and visible change sponsorship is the number-one success factor for creating successful change outcomes.
Change management practitioners, in turn, play an important role in enabling and supporting change sponsors in their sponsorship role. When change management teams support sponsors effectively, they become a vital partner to executives in the achievement of successful change outcomes. Below is a selection of research findings on best practices for engaging executives and senior leaders in their role as change sponsors and helping them understand what activities great change sponsors perform.