Is change management certification really necessary? Doesn’t experience alone qualify us? I understand the quandary, and it’s a question I am often asked as more rigor and more certifications and accreditations enter into the change management discipline.
Let’s explore the question—because the bottom line is that there are some definite advantages to earning change management certification.
First, interest in change management continues to grow. When asked about top trends in change management, participants in Prosci's Best Practices in Change Management research reported that their organizations increasingly understand the value of change management and see it as necessary for project success. In fact, 74% of participants say they have attended a change management certification program.
Participants cited the following reasons for acquiring change management certification:
"A structured approach around change management has been one of the best decisions we have taken. Approaching all countries in our division in the same way and having the same language has proven to be a strong asset for increasing awareness around change management but also for creating trust and loyalty between our team and the business."
– Annemarie Brorsen, Director – Head of Business Change Management, DSV
"Change management creates a competitive advantage for our customers, and it achieves business outcomes and ROI at a greater rate than we would have otherwise seen. It made sense to move to a globally recognized methodology."
– Alistair G. Lowe-Norris, Global Director of Adoption & Change Management Strategy at Microsoft Digital, Services & Success
This is where it gets interesting. Beyond the benefits of certification, participants in Prosci's research identified four adjustments to how they would provide change management training for future initiatives:
"Prosci’s methodology and role-based trainings are uniquely built to work just as well in the academic side of campus as they do on the administration side. But what really set Prosci apart was the Prosci team’s willingness to help us modify their programs to accommodate our distinct needs."
– Bernadette Han, Principal Consultant, Staff Education and Development, University of San Diego
Clearly, the research supports the need for and benefits of change management training. But what should you expect from the training? It depends. Each training organization has its own standards and philosophy. Prosci's philosophy is to provide an immersive, hands-on approach that enables adults to learn and apply practical tools, best practices and models they can immediately implement in projects. Our philosophy aligns directly with what participants of the Best Practices in Change Management studies report.
The Prosci ADKAR Model
The research also revealed the most popular topics covered during change management training:
Formal classroom trainings are beneficial for individuals at all levels, and by allocating enough time to assess knowledge gaps and training requirements, you can better provide the appropriate training for all roles within your organization. Customized, role-specific trainings are recommended for project teams, executives, people managers, and front-line employees. But remember, attempts to build knowledge are only effective when the individuals want to engage in the change process and are seeking knowledge to be successful. Begin by building awareness and creating desire. After this, individuals will naturally seek the knowledge they need and engage in the training provided.
To gain knowledge of change management theories, tools and application, we recommend change management certification. Whether you attend a program in person or virtually, earning Prosci Change Management Certification prepares and equips you to advance your career, help your organization achieve success with must-win initiatives, and help people thrive through change. As a bonus, you will join the thousands of qualified change management professionals around the world who proudly display the Prosci Certified Change Practitioner badge.
Michelle Haggerty has been with Prosci for over a decade and is currently responsible for Prosci's service portfolio and internal operations, leading the strategic direction of our offerings and ensuring delivery quality. Through balancing operational excellence with the customer experience, Michelle helps companies optimize the benefits of change management and achieve their project outcomes.
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