Recent research shows that permanent change management jobs are on the rise. But where has the change management job market come from, and how is it evolving?
Evolving to Meet Demands
Over the last 20 years, we have seen change management emerge from a foundational understanding of how humans experience change, into change management concepts and frameworks. Today change management is considered a formalized discipline, with an increasing number of organizations creating permanent positions for change management professionals.
Prosci first conducted research on job roles in 2011 and found that 43% of the organizations participating in the studies had permanent job roles dedicated to change management. Descriptions of these positions varied, but common titles included:
Director, Change Management
Change Management Specialist
Change Management Consultant
Change Management Analyst
Manager – Organizational Change Management
Change Management Roles Today
Let’s now consult the most current research. Prosci’s Best Practices in Change Management – 2016 Edition, reveals that over half of all participant organizations have permanent job roles for change management. This is a 10% increase within four years. For many of these organizations these roles are very new, in operation for a few years or less. Over 50% of these positions are two years old or younger. What does this mean? These statistics suggest that the industry is building momentum! As change management continues to gain support and prominence, we can expect to see these numbers continue to grow.
Change Manager - Then and Now
What does the role entail? The Best Practices in Change Management – 2016 Edition asked change managers to define their role. Here are the top six responsibilities:
Support change management at the organizational level
Apply a structured methodology and lead change management
Support communication efforts
Support training efforts
Apply interpersonal skills
Possess change experiences
In 2013, the final two responsibilities had been identified as: "Assessing the change impact" and "Supporting training efforts". In our latest research, the final two responsibilities have changed, a slight but significant difference that hints at the new complexities facing change managers. In this fast-growing discipline, interpersonal skills and prior change experience are now considered essential requirements for a change manager.
In our latest research, participants also highlighted additional responsibilities of change managers:
Complete change management assessments by conducting change analyses and identifying key stakeholders
Assess current awareness of the change and identify areas of resistance and readiness
Create alignment of goals, objectives and strategic initiatives
Identify and manage adoption, use and reinforcement of change
Provide leadership and direction to enhance effectiveness of change
Influence and engage stakeholders and leaders
Perform autonomously, independently and flexibly in ambiguous dimensions
Allocate budgets and resources efficiently
Identify, analyze and prepare risk mitigation tactics
what does ths mean for the industry and its professionals?
There is a steady increase in the creation of change management positions. We are also witnessing the development of existing roles, expanding and adapting to meet new demands. The change management industry is growing fast. If you are innovative and dedicated to change, there are opportunities for you.
The change management industry needs not only practitioners, but advanced practitioners with a deepened level of knowledge and experience, professionals who can meet the growing complexities of their role with confidence.
Tim Creasey is Prosci’s Chief Innovation Officer and a globally recognized leader in change management. His work forms the foundation of the largest body of knowledge in the world on managing the people side of change to deliver organizational results.