With project management becoming more interested in how change management can increase project ROI, who better to guest author a chapter in Eric Verzuh’s bestseller The Fast Forward MBA in Project Management, 5th Edition than Prosci Chief Development Officer Tim Creasey?
The Fast Forward MBA in Project Management released in late 2015, includes a chapter from Tim Creasey on change management's role in project management. You can read the interview below and download a free 40-page excerpt from this practical handbook (including Tim's chapter).
During the course of 2015, Tim has contributed three chapters to leading textbooks in the Organization Development and Project Management spaces. Read an interview with Tim and Prosci Master Instructor Scott Ross on their chapter on the new Prosci Change Scorecard or read an interview with Tim about his chapter on the relationship of OD and CM, both found in the 4th edition of Practicing Organization Development.
Interview with Guest Author Tim Creasey
Q. When was The Fast Forward MBA in Project Management published?
My chapter appears in Eric Verzuh’s The Fast Forward MBA in Project Management, 5th Edition, which was released in November 2015. Interestingly enough, I used the 2nd edition of this textbook in my project management course while I was doing my MBA. It was a great honor to have Eric reach out for a contribution to his 5th edition
Q. The title of your chapter is “Change Management: Promote Behavior Change in Affected Stakeholders.” What can readers expect to learn about change and project management in this chapter?
Eric’s work on project management is refreshing because of his intense focus on the delivery of expected value in times of change. His focus on excellence in creating change sets the stage for including a focus on change management. Over the last 15 years, I’ve seen a significant shift as project managers become more aware of and invested in change management. Over a decade ago, when Jeff Hiatt and I would reach out to project management organizations about change management, we would not even receive email replies. Today, you cannot pick up a project management magazine or visit a project management website without seeing change management. The chapter I provided for The Fast Forward MBA in Project Management provides an introduction to the complementary nature of change management and project management.
Q. Let’s talk about change management and project management integration. What do you think is the most important for project managers to know about change management?
Years ago, Prosci introduced what we call the “unified value proposition” of project management and change management. When a change is happening, we need the technical side to be solid so that the solution is designed, developed and delivered effectively. This is the arena of project management. But to really create meaningful value and results, that solution also must be embraced, adopted and used proficiently by impacted employees. That is the arena of change management. When the two come together in the unified value proposition, we get design, develop, deliver plus embrace, adopt and use, which yields successful and positive change.
Q. We’ve included a downloadable preview of the textbook that includes your section on change management. What else will readers see in the download??
First, I do want to thank Eric and Wiley, the publisher, for providing the preview as a download we can share with our readers. In the download, you’ll find my contribution about change management, as well as the table of contents and introduction to the textbook where Eric explains that project management is more than a skillset but is instead a mindset for those looking to deliver excellence in results. The full book can be found at the Wiley website or on Amazon.
This is the third part of our interview series on Prosci’s thought leadership authors. To read the first interview with Tim Creasey and Scott Ross on their chapter on change management measurement, click here. To read our second interview about Tim Creasey's chapter on Organization Development and change management, click here.
About the Author
Tim Creasey is a globally recognized leader in change management. With over 15 years of experience, his work forms the foundation of the largest body of knowledge in the world on managing the people side of change to deliver organizational results. As a respected authority on change management, Tim has had the privilege to speak and engage with many of the Fortune 100 leaders and their companies. He has spoken at some of the largest change and process management conference in the world and co-authored the book Change Management: The People Side of Change.
“The Fast Forward MBA in Project Management" is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere.” – book description from the publisher