Once people understand the Prosci ADKAR® Model, they tend to fall in love. They shamelessly wear ADKAR glasses at conferences and start using ‘ADKAR’ as a verb (e.g., “I just ‘ADKAR-ed’ that senior leader big time!”). And I’ve had more than one person threaten to get an ADKAR tattoo. Why are people so fanatical about the ADKAR Model? We set out to answer this question and understand how change professionals are using it in new and unique ways, in the Applications of ADKAR research study.