Projects and Initiatives - 4 MINS
Why Change Management is the Missing Piece of Customer Success
Within the software-as-a-service (SaaS) industry, customer success professionals focus on building customer loyalty, ensuring retention and growing installed-base revenue. As with the change management discipline, promoting adoption and usage of the software solution is critical to customers achieving their intended results and ROI. Given this, why isn’t the people side of change a key part of customer success roles today?
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