Projects and Initiatives - 3 MINS
“Launch and Leave” and Other Common Sponsor Mistakes
You may already know the ABCs of sponsorship—Active and visible participation, Building a coalition, and Communicating support to promote the change. And you might also know that the number-one contributor to change success is having an active and visible sponsor (it has been number-one for twenty years). But do you know what not to do when sponsoring a project?
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