With the increasing pace and importance of change, the ability to "out-change" your competition will be an essential core competency. To successfully build your organization's change management capability so you are agile and prepared, you must treat and manage the effort like a project and a change - the ECM Roadmap gives you the direction you need.
Over the last decade, the discipline of change management has emerged and evolved. What was once an ad hoc approach consisting of perhaps a communication plan and training plan has grown into a discipline driven by structure, rigor, process and deliverables. Leading organizations are now beginning to make the shift from applying change management in a project-by-project fashion toward institutionalizing and embedding change management and to build a true organizational capability.
Prosci calls this effort Enterprise Change Management (ECM) and has released a suite of tools to support change management practice leaders who are undertaking this effort (download the Prosci Licensing Solutions Guide).
This tutorial presents an exposé of the Prosci ECM Roadmap. The ECM Roadmap is a structured process for creating effective strategies and plans to build an organizational change management capability.
Once you have built the case and commitment for building an organizational change management capability, the next step is building a structured and intentional approach for moving forward. If you are still working to build a case for Enterprise Change Management, review the Business Case for Enterprise Change Management tutorial for tips on presenting the rationale and approach to build an organizational change management capability in a structured and formal business case.
This tutorial presents a framework for building your structured and intentional approach and the structure and activities of the Prosci ECM Roadmap online instructional tool.
The foundation of the ECM Roadmap is this simple but critical observation: building an organizational change management capability is a change in and of itself. Making change management an expected and common place element of initiatives in the organization - part of the DNA of the organization - is a project and a change. Building an organizational capability must be managed as such.
While this may sound like common sense, it provides a critical perspective and foundation for the journey ahead if you are working to build a change management capability.
To support this shift in thinking, the Prosci ECM Roadmap uses a simple but powerful change framework. Any organizational change - whether it is a new safety procedure, an Enterprise Resource Planning application, or a location change - can be broken into five elements:
When you start the journey of building an organizational change management capability this simple framework of change will provide critical direction to the effort. Without this perspective, practitioners fall into the trap of just chipping away at training more people in change management and applying it to projects in an ad hoc manner. While some progress can be made, these practitioners have not yet made the crucial shift necessary to build a true capability. Structuring the effort as a change and a project to be managed is required to create a true organizational change management capability.
The Prosci ECM Roadmap is structured around this change framework. The menu of the tool (shown below) mirrors the Current-Transition-Future state model.
1. Project ECM Overview
2. Assess Current State
3: Define Future State
4: Design Transition: Technical Side
5: Design Transition: People Side
6: Managing Project ECM as a Project
Tim Creasey is Prosci’s Chief Innovation Officer and a globally recognized leader in change management. His work forms the foundation of the largest body of knowledge in the world on managing the people side of change to deliver organizational results.
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