There are a number of ways anyone can get involved or be involved in change management throughout the entire organization. There are a number of scenarios addressed in this post with suggestions to help support your change management efforts at your organization. The scenarios addressed here are:

  • I am a project leader for a new change initiative.
  • I am responsible for deploying change management across my organization.
  • I am on a project that is experiencing resistance to change from employees.
  • I have been assigned to change management for my project.
  • I am a coach or business leader, and want to develop my change management skills and knowledge.
  • I am interested in learning what change management is and why it is important.
  • I am a coach or supervisor involved in a change initiative that is impacting my employees.
  • I've been assigned to do a communication or training plan.
  • I'm in charge of finding a change management methodology for my organization.
  • I am an employee trying to deal with change in my company.
  • Other

The fastest way to get up to speed in your area of involvement in change management is to examine the scenarios from the table below that most closely matches your situation for suggestive support.

The scenarios below provide suggestions on the tools and resources that will help you begin effectively managing the human side of organizational change.

1 - I am a project leader for a new change initiative

The project leader is responsible for ensuring that change management is applied to their project. They have an oversight role, and may sometimes be directly involved. The first step will be to assign one or more people on your team to change management. The second step is to make sure they have the necessary training to carry out this role. The options shown on the right provide several alternatives for moving forward for your team members.

  • Option 1: Your change management team members can attend the 3-day Change Management Certification Program. When you attend, you will receive the Prosci Change Management Practitioner eToolkit, Best Practices in Change Management Benchmarking Report, and an official licensed designation as a "Prosci Certified Change Practitioner". This program is offered every month throughout the U.S. and around the world.
  • Option 2: Purchase the online Change Management eToolkit or the hard copy Change Management Toolkit. These self-paced tools provide complete access to Prosci's research-based methodology including step-by-step guidelines, templates, assessments and checklists. The eToolkit is a fully electronic version of the Change Management Toolkit accessed via the internet and is a vital tool for any successful change management practitioner

2- I am responsible to deploy change management across my organization (or to apply change management on multiple projects)

Often referred to as 'Enterprise Change Management', your responsibilities will include bringing change management to each change initiative and building competency to manage change at every level in the organization. The first step requires you to become familiar with change management. Consider one of the first three options shown on the right. The second step is to design a deployment strategy and plan for your organization. You might consider attending the ECM Boot Camp or purchasing an ECM Roadmap or a Change Management Maturity Model Audit

Your deployment plan will likely include programs for different audiences in your organization. The figure at the bottom of this page provides examples of the types of training and resources available for different groups in your organization.

  • Option 1: Your project teams can attend the3-day Change Management Certification Program. When you attend, you will receive the Prosci Change Management Practitioner eToolkit, Best Practices in Change Management Benchmarking Report, and an official licensed designation as a "Prosci Certified Change Practitioner".  This experience will allow you to learn Prosci's research-based methodology and tools, and then develop a deployment and training strategy for your organization. This deployment strategy will include an executive overview program for your senior business leaders.
  • Option 2: Your organization can purchase an enterprise license for Prosci's change management materials (including online access and right-to-reproduce for hard copy materials) or multiple "single-user" licenses for change management practitioners in your organization. Request more information here.
  • Option 3: You can teach Prosci's change management programs internally. Prosci's "Train-the-Trainer" program enables members of your organization to deliver change management to others in the organization. The first step of the "Train-the-Trainer" program is to attend the 3-day Change Management Certification Program. Prosci can offer onsite programs to assist in getting this process started.
  • Option 4: You can conduct change management training at your location either directly with Prosci or through our Authorized Training Provider network. You can also train your internal staff to teach Prosci's materials. Request more information here.
  • Option 5: Purchase Prosci's Enterprise Change Management Roadmap. Prosci has undertaken research over the last few years on deployment of change management and has developed an Enterprise Change Management (ECM) Suite.

3 - I am on a project that is experiencing resistance to change from employees

Resistance to change is actually normal and to be expected. However, persistent and enduring resistance can be a threat to the project. In many cases resistance to change is damaging to a project in the absence of a formal change management approach. Rather than address the resistance you are experiencing directly, your first step should be to apply a change management methodology to your project. This will help you determine the root cause of the resistance and develop proactive steps to address and mitigate the resistance.

4 - I have been assigned to change management for my project

Your first responsibility will be to learn change management yourself. Only then can you truly bring a change management methodology to your project. We strongly recommend Option 1, the 3-day certification program, if you are new to change management.

  • Option 1: Attend the 3-day Change Management Certification Program.  In this highly interactive program, you apply the learning, templates and tools to a project you bring from your organization so you can 'hit the ground running' when you return to your office. Tuition includes tools you can take back to support your change management efforts.
  • Option 2: Purchase the online Change Management Practitioner eToolkit or the hard copy Change Management Toolkit. These self-paced tools provide complete access to Prosci's research-based methodology including step-by-step guidelines for managing resistance. The Change Management Practitioner eToolkit is a fully electronic version of the Change Management Toolkit. 
  • Option 3: Purchase the Best Practices in Change Management benchmarking report to find out what worked and what didn't for 4,500 research participants. The report reads like a checklist of 'must do' change management steps. 

5 - I am a coach or business leader, and want to develop my change management skills and knowledge.

To begin the process of building change management skills, your first step will be to establish a strong foundational understanding of the principles and concepts around change. We recommend starting with the ADKAR book (Option 1) to learn how individuals go through change, and then move on to a set of tools for supporting organizational change management efforts (Option 2).

  • Option 1: Purchase the best seller book ADKAR: a Model for Change in Business, Government and our Community. This book discusses the ADKAR model - a model of how individuals go through change by having Awareness, Desire, Knowledge, Ability and Reinforcement. The book looks at what influences an individual's success at change and how you can help facilitate change in an organization.
  • Option 2: Purchase the online Change Management eToolkit or the hard copy Change Management Toolkit. These self-paced tools provide complete access to Prosci's research-based methodology including step-by-step guidelines, templates, assessments and checklists.
  • Option 3: Purchase the book Change Management: The People Side of Change. This book provides a solid foundation in managing change - including sections on why manage change, change management principles, individual change management and organizational change management.
  • Option 4: Subscribe to our emails to receive the latest blogs, thought leadership articles, and webinar invites in your inbox.

6 - I am interested in learning what change management is and why it is important.

We have several ways you can learn more about managing change and why it is important. These options range from reading free tutorials to attending a certification program on change management that covers the ROI of change management on projects. The most effective step you can take is to become certified by attending the 3-day program (Option 3).

7 - I am a coach or supervisor involved in a change initiative that is impacting my employees.

Managers and supervisors play one of the most critical roles in change management. Research results indicate that managers are a preferred sender of communications to their employees and have the greatest influence for helping employees successfully through a transition. One of your primary tools for coaching your employees is the Prosci ADKAR Model. Your first step should be to read the ADKAR book to gain a greater understanding of how your employees will go through change. Your second step is to assist your employees through change by using the tools in the Guide for Managers and Supervisors.

8 - I've been assigned to do a communication or training plan.

One of the potential pitfalls of jumping right into a communication plan or training program is not having a broader strategy for managing the change within the organization. Communication or training can backfire when they are used in isolation of other change management tools and processes. Consider Option 1 or Option 2 as a way to get up to speed on the overall change management approach and how your communication or training plan fits in.

9 - I'm in charge of finding a change management methodology for my organization.

We do not believe that you can truly evaluate a change management approach without experiencing the approach first-hand. Although we have conducted telephone calls to present the methodology, participants in the 3-day program have stated that this is the best way to experience and get to know Prosci's process and tools. As a result, we strongly recommend Option 1.

10 - I am an employee trying to deal with change in my company.

You have taken the first step by coming to this site and showing curiosity about the change process. There are several options you have depending on your personal and professional interest in change. The Employee's Survival Guide to change is a quick read and very simple approach to looking at change from an employee's perspective, including a section on frequently asked questions. If you would like to go into more depth, we would encourage you to read the ADKAR book where you can gain a better understanding of how people go through change and the role you play in the change process.

  • Option 1: Purchase the Employee's Survival Guide to Change book. This is a practical guide to how employees experience change, including frequently asked questions and an introduction to ADKAR.
  • Option 2: Purchase the new book ADKAR: A Model for Change in Business, Government and Our Community. This book discusses the Prosci ADKAR Model - a model of how individuals go through change by having Awareness, Desire, Knowledge, Ability and Reinforcement.
  • Option 3: Read the ADKAR series tutorials.
  • Option 4: Attend a free webinar on managing the people side of change. The Change Management Learning Center offers a free series of basic tutorials on how you can thrive during change.

Deployment scheme for different audiences

The following diagram illustrates the resources that are targeted for different groups in your organization. If you have additional questions, do not hesitate to request a consultation.

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Prosci Change Management Certification

Written by
Tim Creasey
Tim Creasey

Tim Creasey is Prosci’s Chief Innovation Officer and a globally recognized leader in change management. His work forms the foundation of the largest body of knowledge in the world on managing the people side of change to deliver organizational results.

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